UX RESEARCH

ux-research-by-the-spetz

We love the art and science of UX research.
We build scenarios, and data-based personas.
We analyze existing site data and conduct a comprehensive competitive analysis.
We conduct interviews with customers and stakeholders and create usability tests.
We observe, listen - and come up with insights.

All these actions impact the final product – whether it's way of usage, a new channel or business opportunities that were overlooked.