RONEN CHEN
UX
Ronen Chen, a leading Israeli fashion designer, needed an updated site which will reflect the brand's values as well as enable a seamless shopping experience for his loyal (and new) customers
GOALS
Ronen Chen's ecommerce site needed a facelift to better suit the brand's design approach and deliver a better shopping experience for customers who range from online shopping saavy to ecommerce newbies
INSIGHTS
Minimal Navigation - Ronen Chen constantly creates new design collaborations and capsule collections, on top of the shop's familiar categories. This "elastic" navigation bar required a different solution rather than creating a busy, shop categories-based bar. The site's main categories are the shop (shown here below with its mega menu, combining the subcategories and promotions area), "Our Story" (Ronen's story, inspirations, past collections) and the shop locator (which is a highly clicked-on link)
Sizes - Do you know what's the number 1 disappointment trigger on fashion ecommerce sites? Sizes - variety and quantity. Think about a customer, browsing through your collection, only to find out each time she's on the product page, that her size is out of stock. This is why we have decided to show the items' available sizes already on the catalog pages, when the user hovers over the item, in addition to filtering by sizes. UX is about these small details that create the bigger experience.
IMPORTANT TAKEAWAY TO YOUR SITE
Think about what your customers care about most, and let them be able to filter your items based on these carings and concerns. A business outfits for women brand offers a machine-washable only filter, which means that the customer will only see items which don't require dry cleaning or delicate hand washing - and that means a lot (!)
Think about personalities, their lifestyles, their habits - and find that filter that will do the magic.
