Nice To Meet
You.

I'm Lihi Lothan, the eCommerce UX & CRO strategist that balances data with human psychology, conversion rates with brand identity, and today's shoppers with tomorrow's AI agents.

Built for brands that refuse to choose between results and distinctiveness.

You've invested in the site. You're running the campaigns. The traffic is there.

And still - something isn't working. You can feel it. The numbers confirm it. But nobody can tell you exactly why.

That's usually the moment people find me.

I work with eCommerce teams that are under pressure. Teams that know their store can do more, but are stuck in a loop of opinions, guesses, and fixes that don't stick. Teams that need someone to come in, look at the whole picture, and tell them the truth - clearly, without jargon, with a plan they can actually use.

I've spent 18 years inside eCommerce. Not consulting from the outside, but doing the work: mapping buying systems, finding the friction nobody noticed, and designing experiences that make real people want to buy.

That's what I'm here for.

eCommerce designed for humans. Optimized for their AIs.
Delivered with a plan you can actually use.