Services
eCommerce UX & CX
Build it right the first time.
Most eCommerce stores are built backwards. Design comes first. UX Strategy comes later - if at all. The result? A store that looks good and converts poorly.
Before a single screen is touched, we map the entire buying system: your vertical, your competitors, your customers' psychology, your brand positioning, your integrations, and every flow that stands between a visitor and a purchase.
What comes out the other side is a complete functional specification. Page by page, decision by decision, ready for your development team to build from. Not a mood board. Not a prototype. A precise document that tells your team exactly what to build and why.
Built for the human who lands on your store. And for the AI that sends them there.
What You Get:
- Market research and competitive analysis
- Customer psychology and vertical mapping
- Brand positioning and USP alignment
- Integration requirements documented
- Complete functional specification, every page, development-ready
Everything we deliver is actionable. Not a document to file away - a plan to execute.
How it works
- Map the buying system before designing screens. The work starts with your vertical, competitors, customers' psychology, brand positioning, integrations, and every flow between a visitor and a purchase. The focus is on how the store should work before deciding how individual screens should look.
- Use that map to define the full-funnel buying experience. Market research and competitive analysis provide context for the store, while customer psychology and vertical mapping inform the decisions along the journey. The experience is considered as a buying system, rather than a collection of disconnected pages.
- Align the experience with the brand. Brand positioning and your unique selling proposition are considered alongside customer and market research. This brings what your brand offers into the decisions about the buying experience, rather than treating brand positioning and UX strategy as separate pieces of work.
- Document integration requirements and the decisions across the buying journey. The specification covers the pages and flows that stand between a visitor and a purchase, together with the integrations your development team needs to account for. Page-by-page guidance connects the individual decisions to the wider buying system.
- Deliver a complete functional specification. Each page and decision is documented so your development team knows what to build and why. The deliverable is not a mood board or a prototype: it is a development-ready document and an actionable plan for the team building the store.
Who it's for
- Teams building a new eCommerce store that want UX strategy considered before screen design, with the buying system mapped before development.
- Brands replatforming an eCommerce store and needing a complete functional specification, including page-by-page decisions and documented integration requirements.
- Businesses that want market research, competitive analysis, customer psychology, and vertical context considered together in the buying experience.
- Teams that need brand positioning, unique selling proposition alignment, and development-ready guidance connected in a precise plan they can execute.
They came. They saw.
They converted.
